Connect, Learn & Grow

Are you ready to take the plunge and start your own podcast? Before you hit record, there are a few things you should know.

We’ve all been there.

You’re in deep work mode, you’re crossing tasks off of your to-do list, and you’re feeling great about the future of your independent podcast. And then it happens. You come across a word, concept, or idea that’s unfamiliar — and you are sent down a rabbit hole of Google search results, YouTube videos, and research trying to make sense of it all.

Need a little help getting your podcast off the ground?

Whether you’re just starting out, or you’ve reached a growth plateau, we could all use a little help when it comes to podcasting.

When you’re first starting out with independent podcasting, there is an overwhelming number of tasks and items on your to-do list. Gathering the right equipment, planning your content, scheduling guests, and publishing your episodes can feel like a full-time job. But branding your podcast is just as important as any of those other steps, and often gets overlooked.

So you’ve started your podcast, wrote your outline, hit record, listened back — and now you’re wondering, “Why does my podcast audio sound terrible?” Pops, hissing, echoes, background noise, and even skips can all plague independent podcasters when they are first starting their show. Don’t worry, it happens to all of us.

So, you’re thinking of starting your own podcast?

There’s something to be said for just going for it.

So you’re ready to take the plunge and get started with your amazing independent podcast. But there’s just one problem. You don’t have the budget of a successful media company behind you.

We get it. When you’re just starting out it can be tempting to use a conference call platform like Zoom to record your independent podcast. It’s familiar, it’s immediately available, and it’s free.

For independent podcasters, maximizing your creative output with a limited budget is key.

For podcast listeners, a great guest can make or break a show. Choose the wrong guest for the inappropriate topic? You’ll likely lose listeners. But selecting the perfect company to explore your niche can elevate your show and help you attract new listeners.

Running an independent podcast isn’t easy. You have to be your own producer, editor, marketer, and webmaster. It’s a full-time job and then some. As a one (or two) person show, you’re building a brand from the ground up.